Home Staging Principles

Become a Seller, Not a Dweller

1. The seller must become disassociated with the home.
2. The house becomes a commodity to be sold and not a “home.”
3. Depersonalize the home – the buyer will want to mentally personalize it, imagining living in the house when it becomes theirs.

Clean and Declutter

1. A buyer wants to purchase a move-in ready home. A house that is not clean implies deferred maintenance.
2. A buyer is purchasing square footage. Clear the clutter to create the impression of more space.
3. Let the light in; buyers are drawn to open, airy spaces.

Appeal to the Masses

1. Use neutral tones thoughout the home.
2. Make minor repairs so that the home doesn’t appear outdated.

If You Can’t See It, You Can’t Sell It

1. Curb appeal is everything. It’s the first impression a potential buyer gets of the home.
2. Look closely at the home from the curb. Can you see it?
3. Trim, remove and replace shrubs and trees hiding the home.

Maximize Strong Points; Minimize Shortcomings

1. Showcase focal points such as fireplaces, wood floors, and expansive views.
2. Divert attention away from less attractive features by creating alternate interest

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